Elizabeth Holmer

About Elizabeth Holmer

Highly strategic and effective leader with 15 years of marketing strategy experience. Motivated by developing teams to deliver best results. Reputation for challenging status quo while fostering and maintaining positive relationships with cross-functional partners to drive highest business impact. Trusted partner and flexible, transparent and adaptable leader.

Experience

1. Senior Manager, Performance Marketing

   Bread Financial

   Mar 2022 — Present

   Responsible for the vision and stand-up of a brand new team of high performing managers and strategists who are responsible for creating predictable, profitable and scalable marketing campaigns across various program types including retention and spend maximization for over 100 brands. In 2022, my team has launched over a dozen cross-portfolio campaigns generating over $50M in incremental salesPartner across complex operating model to understand key profit drivers for the business and brand partners in order to make sound, strategic decisions and allocate time, team resources and funding effectivelyGuide team to optimize campaign performance through test and learn plans to produce campaign benchmarks, offer testing, model creation and new model builds, leveraging industry insights and competitive analysis. Identify value-add opportunities to brands related to both standard and emerging channels for credit marketing such as digital, mobile and contactlessDrive collaboration to develop cross-functional planning process to launch 22 new campaign types in 2022 to deliver sustained growth through enterprise-wide transformation

Education

• Ohio University

  Bachelor of Science (B.S.), Organizational Communication and Marketing