Elizabeth Hoffman
- Role
- Head of Cross-channel Digital Marketing at ZS
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Elizabeth Hoffman
AI-forward marketing leader looking to lead big and act fact to enable marketing teams…
Experience
Head of Cross-channel Digital Marketing
Jul 2022 — Present
As the Digital Center of Excellence leader, I look to maximize the potential opportunities of digital media and technology to meet the multichannel marketing goals at ZS by encouraging adoption of best practices and brand standards in deploying relevant digital media, experiences, insight and technology. Working closely with a team of digital channel experts, I am responsible for integrating, optimizing and prioritizing promotion requests to deliver a cohesive user experience and grow performance across ZS digital channels including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content syndication, paid media, email marketing, and other digital channels. I bring expert knowledge and understanding of different strategies and targeting approaches to optimize campaigns. I lead channel strategy, develop channel roadmaps and establish and socialize channel governance throughout the organization.\\\\n• Develop and execute digital marketing strategies across multiple digital channels to drive website traffic, build awareness and increase lead generation.\\\\n• Lead the strategy and execution of ZS’s promotions calendar, social channels and enterprise-wide digital communications tools.\\\\n• Collaborate with marketers, social media strategists, data storytellers, and creative colleagues to drive data-driven channel strategies that deliver business and employer impact.\\\\n• Outline and socialize the governance around all organic and paid channels.\\\\n• Analyze and review data to understand how channels and assets are performing. Develop actionable insights to improve overall cross-channel efficiency and effectiveness.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Skills
- Public Relations
- Integrated Marketing
- Social Media Marketing
- Online Marketing
- Strategic Planning
- Digital Marketing
- Strategic Communications
- Corporate Communications
- Strategy
- Product Marketing
- Market Research
- Marketing Management
- Project Planning
- Social Networking
- Marketing Strategy
- Social Media
- Online Advertising
- Direct Marketing
- Project Management
- Email Marketing
- Marketing Communications
- Event Management
- Marketing
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