Liz Hardgrave Sehrt

About Liz Hardgrave Sehrt

I thrive on teams that move fast and with purpose. Getting to solve a problem where there is no clear path to the goal is where I feel most alive and challenged in my roles. I\'ve worked across Sales, Marketing, Operations, and People throughout my career while collaborating with everyone from the IC to C-Suite and Board level. What began as my first gig in SaaS as an Executive Assistant quickly evolved into a GTM role involving marketing and sales projects. In my EA time, I focused on typical duties to support the CEO as well as coordinate events such as offsites and innovative social gatherings. My focus then shifted towards filling gaps on the GTM side where I gained experience in SDR/BDR outbound sales, campaign performance analysis, marketing event organization, and social media management. This is where I found my love for testing in sales and marketing and analyzing data. My career path from admin to the GTM space has given me a unique perspective on problem-solving and collaboration. Accomplishments-Proposed social media plan and designed content that drove website traffic from Linkedin by 22%-Increased response rate of cold outreach by 100%-Analyzed trends and terms for production of new marketing campaigns -Tracked and analyzed performance of outbound sales and marketing campaigns-Educated prospects on Fin product at multiple in person marketing events

Experience

1. Sr Field Marketing Manager

   Worldpay

   May 2024 — Present

   Developed and led the annual events strategy to drive $40.2M opportunities (2025) and promote brand visibility among platform partners and software companies-Managing $2.7M total events and sponsorship budget, ensuring optimal allocation across field, partner, and industry events-Own the planning and execution of the annual Partnership Forum, an initiative that brings together our customers and partners to drive retention and brand affinity as well as upsells, through strategic programming, product storytelling, and targeted customer engagement-Identifying high-impact events aligned with our ICP and designing event playbooks, resulting in 2,267 targeted sales meetings while influencing $100M+ upsell opportunities-Equipping partner and sales teams with tools and strategies to open upsell/expansion conversations at partner-led events-Managing OOH advertising placement strategy aligned with events presence and strategy-Owned the development of persona-driven target lists and collaborated with Sales boosting pre-event engagement and driving higher onsite engagement. Built lightweight attribution models to evaluate event-driven pipeline performance and implemented the company’s first-ever framework for tracking upsell and cross-sell influence, enabling clearer ROI insights and more strategic post-event planning.

Education

• Mississippi State University

  Bachelor's degree, Biology, General

  2016 — 2020

• LSU Shreveport

  Master of Business Administration - MBA Data Analytics