Elizabeth Gross Kitrosser

About Elizabeth Gross Kitrosser

I build brands by turning customers into communities—and communities into growth.I’m a senior marketing leader with experience spanning brand strategy, product marketing, go-to-market execution, and customer lifecycle growth. I partner closely with founders, CEOs, and product teams to align positioning, messaging, and customer insight—driving adoption, retention, and long-term enterprise value.I’ve led end-to-end marketing strategy for organizations ranging from pre-revenue startups to billion-dollar global companies, including the launch of a contactless payment platform, non-touch digital health technology, and connected medical device, alongside award-winning film and media projects for top Hollywood talent.My work is grounded in a customer-first, metrics-aware approach: translating complex products into clear value, activating users into advocates, and building community- and advocacy-led growth programs that extend impact well beyond launch.I bring cross-sector experience across fintech, SaaS, health-tech, med-tech, CPG, and entertainment, working in high-growth, transformation-driven environments with executive, product, and revenue leaders.I specialize in strengthening the product–customer relationship through insight-driven storytelling, feedback loops, and community-led growth initiatives that compound trust, loyalty, and revenue over time.I measure success through outcomes: adoption velocity, retention and expansion, ARR impact, and customer advocacy.

Experience

1. Director of Customer Marketing

   Kindsight

   Jul 2025 — Present

   Kindsight is a fundraising intelligence platform combining CRM, big data, AI, and automation to power modern fundraising across nonprofit, education, and healthcare organizations- Own and lead customer marketing as a growth system across a 4,500+ customer base, driving advocacy, engagement, retention, and expansion across multiple products and segments- Define the vision and operating model for customer marketing to support go-to-market initiatives, product launches, press, and commercial motions- Build and scale a pipeline of high-impact customer stories across industries, use cases, and personas—fueling sales enablement, integrated campaigns, PR, and executive communications- Partner closely with Product Marketing, Customer Success, Sales, and Integrated Marketing to activate customer advocates in major GTM initiatives and platform launches- Lead customer engagement across 1:1, 1:few, and 1:many motions, including executive references, case studies, community programming, webinars, and conferences (including KindCon)- Translate qualitative customer insight into scalable programs that strengthen product–customer alignment and inform messaging, roadmap, and lifecycle strategy- Establish measurement frameworks to assess the impact of customer marketing on adoption, retention, expansion, and pipeline influence.Acquisition & Integration Leadership- Played a key leadership role guiding Affinaquest through its successful acquisition by Kindsight, ensuring continuity of brand, customer trust, and revenue momentum during integration.

Education

• NYU Tisch School of the Arts

  Bachelor of Fine Arts (BFA) - Drama, Dramatic Arts /Musical Theater

  2000 — 2004

• Friends'​ Central School

  High School Diploma