Elizabeth Glontz
Crm Manager @Shutterstock
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WORK HISTORY
Crm Manager @Shutterstock
Raleigh, NC, US
Develops and executes email marketing strategies to drive acquisition, engagement, and retention through automated and ad hoc email campaigns, targeting advanced customer segments with tailored content that aligns with business goals• Builds email campaigns, audiences, and lifecycle journeys in Salesforce Marketing Cloud using HTML, CSS, and AMPScript to create responsive, personalized emails from Figma designs provided by graphic designers• Collaborates with sales and customer support teams to proactively develop educational emails addressing common pain points• Conducts A/B testing to optimize lifecycle campaigns, analyzing results and sharing insights to establish data-backed best practices• Proofs emails with CRM team management, executive leadership, and other key stakeholders in an organized system to ensure timely review while also sharing campaign results to report on channel effectiveness as a part of cross-functional collaboration efforts• Audits competitive email landscape and performs regular industry research to inform best practices and stay ahead of email trends
EDUCATION
The University of North Carolina at Chapel Hill
Bachelor's degree, Business Administration, Minor in English
Copenhagen Business School
Bachelor's degree, Business Administration
The London School of Economics and Political Science (LSE)
Summer School, Consumer Sciences and Accounting
ABOUT ELIZABETH GLONTZ
I\'ve been a writer since the day I was born.My mission every day is to create meaningful stories that connect brands with their audiences. Right now, I\'m working at Shutterstock connecting an incredible creative community with stunning photos, videos, AI image generation, and 3D models. The most fulfilling part of my job - at any company - is building team culture. I firmly believe the most important legacy you\'ll ever leave is the compassion shared with the people in your life in the smallest day-to-day moments.
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