Elizabeth G.
Helping Mission-Driven Companies Turn Vision into Market Impact | Built PMM from 0→1 at 5 companies | SaaS, B2B & B2C Tech | Ex-Comcast, Vivint, AT&T Wireless
- Role
- Director of Product Marketing at Strider Technologies
- Location
- Park City, UT, US
- LinkedIn followers
- 500 followers
About Elizabeth G.
Strategic operator and product marketing leader with a growth mindset and deep expertise in building 0→1 functions, scaling go-to-market engines, and translating complex technology into clear, differentiated value propositions. Skilled at turning customer insights and market intelligence into product positioning and narratives that resonate with customers, revenue teams, and executives. Enthusiastic about leading product launches and ensuring all cross-functional teams are aligned and ready to support growth. People-first mindset focused on developing and mentoring high-performing teams.• Generated $2B+ in new revenue at Comcast: Built product marketing from 0→1. Used consumer insights to instill trust and reliability in positioning and messaging. Designed upsell campaigns to 11M cable subscribers, converting 5M into digital voice customers.• Scaled Vivint Smart Home’s valuation from $2B→$6B: Established company’s first-ever product marketing function and GTM processes. Used competitive and market insights to position company as smart home category leader, boosting NNARR (Net New Annual Recurring Revenue) and expanding NRR (Net Revenue Retention). Biggest win: Developed and executed product experiences strategy for CES2016 Trade Show.• Drove a 200% revenue increase at AT & T Wireless: Created an immersive, social-first Back to School campaign to accelerate NNARR. Executed complex, highly cross-functional initiative that blended creativity with disciplined program management, delivering outsized growth and brand impact. Check out my portfolio: https://productmarketingbyelizabeth.com
Experience
Director of Product Marketing
Nov 2025 — Present
Education
The Wharton School
Bachelor of Business Administration - BBA, Business, Financial Services, and Marketing
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