Elizabeth Gioia

About Elizabeth Gioia

I\'m a results-driven brand strategy leader with extensive experience driving growth and relevance for iconic CPG brands with $300MM+ portfolios across sun care, personal care, and feminine hygiene. Expert in building purpose-driven, insight-led brand platforms that deliver sustainable growth through innovation, integrated marketing, and digital transformation. Recognized for end-to-end ownership of product development, P&L, marketing strategy and execution, and cross-functional leadership, with a strong focus on consumer insights to build culturally relevant brands. I’ve led multi-million-dollar brands, global campaigns, and cross-functional teams through transformation and turnaround. I bring clarity to complexity, focus to big ideas, and energy to brands that want to lead, not follow.Let’s connect if you\'re passionate about building bold brands, delivering business results, or simply want to talk shop about sunscreen, razors, or marketing that actually works.

Experience

1. Marketing Director - Brand Strategy, Sun Care

   Edgewell Personal Care

   Apr 2024 — Present · Shelton, CT, US

   Head of the #1 sunscreen in the US and largest brand at Edgewell with $335MM in revenue and $26MM in A&P; responsible for end-to-end brand management including strategy, innovation, positioning, and communications.Repositioned Banana Boat using Jobs-To-Be-Done framework, uncovering key consumer motivations and identifying whitespace using AI to deliver sharper brand positioning and communication aligned to emotional and functional jobs.Directed FY25 annual business planning process for total Sun Care across cross-functional teams, aligning senior leadership around plans and business objectives; achieved increase of 3.5% in revenue year-to-date. Developed new stronger consumer segmentation in partnership with insights team, leading to improvements in media efficiency through clear audience segmentation and creative resonance, resulting in +12% brand awareness. Spearheaded high-impact partnership with MLB and Little League integrating digital media, on-site activations and social content into flagship consumer program, delivering over 200MM+ impressions and increasing brand relevance.Successfully managed and developed two direct reports, enhancing team performance to deliver impactful results.