Elizabeth de Peña
Marketing Project Manager - guiding strategic project delivery | Project Management | Digital Marketing | Audience Engagement | Data Driven
- Role
- Torchlight - Aarp Project Manager, Hispanic Latino Audience Strategy at TorchLight Hire
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Elizabeth de Peña
At the core of my work is people-centered leadership, meaningful connection, and creating…
Experience
Torchlight - Aarp Project Manager, Hispanic Latino Audience Strategy
Nov 2023 — Present · Washington, DC, US
Oversaw a portfolio of 20 national partners, conducted research, and generated impact reports to guide robust annual external giving investmentsAssisted in partner selection and project delivery, developed and managed multimillion dollar program budgets, and created communications materialsExecuted project plans and guided teams and national partners to successful delivery of multiple concurrent projects at different stages of the implementation and compliance lifecycle to achieve strategic objectivesGenerated Memorandums of Understanding (MOU) and supported internal processing and communication with internal stakeholders and national partners while monitoring deliverables and important deadlinesLed internal and external teams in monthly and biweekly reporting process; gathered key information and generated reports for Executive Leadership and Board of DirectorsCreated a variety of communications material for internal and external audiences, including designing, writing, and editing ODE & I’s Hispanic Heritage Month and Latino Audience Strategy sites, EOY report, and CSR communicationsManaged 4+ marketing agencies in the design and production of creative content (i.e, landing website pages, social media assets, mobile microsite, etc.) for digital activations targeting multicultural audiences over 50
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