Elizabeth Cote

About Elizabeth Cote

Financial services industry expertise in analytics, planning and marketing providing the…

Experience

1. Partner

   The Long Group

   Jan 1993 — Present · Merrimack, NH, US

   Elizabeth Cote is a co-founder of The Long Group and brings more than 30 years of experience in sales management, advertising and marketing in the technology and financial services sectors. Elizabeth Cote is the architect of The Long Group’s CustomerLab® program. This program identifies clients at risk of defection and charts win-back strategies, defines specific up-sell opportunities to broaden customer relationships and improve retention, uncovers prospecting opportunities within specific, targeted geographies and offers a warehouse of additional information to direct actionable marketing strategies. Elizabeth Cote has assisted numerous organizations in implementing this program, achieving unprecedented response.The Long Group is an industry leader in assisting the banking and insurance sectors in improving market share and earnings. For over 30 years The Long Group has been building benchmarks for performance and providing strategic retail and small business banking insights and guidance. With a variety of trademarked programs that evaluate markets and customers, The Long Group’s suite of services drives revenue, controls costs and improves performance. CustomerLab®RevMarketing®NextProductLab®StaffingLab®ProfitLab®PlanningLab®MarketLab®BranchLab®LocationLab®PerceptionLab®

Education

• Keene State College

  Bachelor of Arts - BA

  1985 — 1989

Skills

• Management
• Strategy
• Business Development
• Market Research
• Sales Management
• Marketing Communications
• Research
• Competitive Analysis
• Leadership
• Direct Marketing
• Small Business
• Marketing Research
• Crm
• Brand Development
• Segmentation
• Customer Service
• Marketing
• Banking
• Strategic Planning
• Online Marketing
• Advertising
• Fundraising
• Marketing Strategy