Elizabeth Cohen

About Elizabeth Cohen

I’m a proven Brand Strategy, Insights & Innovation leader committed to unlocking growth through. I connect dots others miss- across data sources, categories, cultural signals- to craft strategies for measurable growth. Over 20+ years, I’ve led and grown & , expanded a, and positioned new Wellness brands. I’ve built insights and innovation functions from the ground up, implemented pipeline discipline, and ~$ across categories. Today, I run EMC Strategy, delivering - & on consumer-led growth, category expansion, innovation excellence, and trend foresight. I also create exclusive content for consumer brand leaders reflecting early shifts in consumer behavior, cultural dynamics and implications for brands. Recently, I entered a strategic partnership with, a brand strategy and design firm serving PE-backed portfolio companies. Together, we combine customer insight, strategic rigor and brand design to accelerate value creation across the lower middle market. I also give back by mentoring early-career women, coaching in a high school incubator class, and serving on the Board of Impact Global Health Alliance, bringing donor insights and communications strategy to a mission-driven team. While I continue advising clients, I’m actively exploring a, at a mid-market consumer company where I can drive strategic, profitable growth. Selected Wins: • $-$ with accountability for P&L, positioning, innovation, and messaging • & , process discipline and healthy pipelines of 15–20% annual sales •, from new snacking formats to patented beauty platforms that redefined routines and expanded brand presence • Founded EMC Strategy and + in Food/Bev, Beauty & Wellness I welcome new conversations, about strategic partnerships or full-time leadership opportunities, to help brands unlock what’s next.

Experience

1. Insights & Growth Strategy Advisor - Monogram Group Collaboration

   Monogramgroup

   May 2025 — Present · Chicago, IL, US

   Collaborating with Monogram Group as a Strategy & Insights Advisor as a partner through my consultancy, EMC Strategy.I bring deep B2C expertise to Monogram’s B2B-dominant portfolio, co-developing strategic engagements and supporting new business development across the PE-backed lower middle market.Focus areas include customer centric brand positioning, architecture, market insight/foresight, whitespace identification, and growth strategy.This role is part of my broader portfolio of consulting and advisory work in brand strategy and consumer insights.

Education

• The University of Chicago Booth School of Business

  MBA

  1996 — 1998

• University of Michigan

  BA

Skills

• Product Development
• Leadership
• Market Research
• Strategic Planning
• Customer Insight
• Marketing
• P&L Management
• Competitive Analysis
• Brand Management
• Cross-Functional Team Leadership
• Strategy
• Marketing Strategy
• Management
• Brand Development
• Segmentation
• Marketing Research
• Analytics
• Market Planning
• Integrated Marketing
• Consumer Products
• Fmcg