Elizabeth Cherneff
Audience Engagement Analyst @Voice Of America
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WORK HISTORY
Audience Engagement Analyst @Voice Of America
Washington, DC, US
Partner with executive leadership, analyzing monthly social media analytics, interpreting trends, and optimizing content for audiences in more than 100 countries.• Edit and produce dozens of videos, photo galleries, and infographics on trending news topics, reaching a weekly global audience of more than 350 million.• Manage agency’s YouTube content and strategy, boosting channel growth organically beyond 3 million subscribers and securing a YouTube Gold Creator Award.• Implement original social media content strategy, launching VOA’s English language Threads account, which led to 30K follower growth over a span of 3 months.• Strengthen the agency’s mission by representing VOA at conferences, conventions, and news events, overseeing assignments through the editorial process to completion.• Train more than 20 multilingual journalists on best practices for filming social media content, enhancing VOA’s broadcasting in 47 languages.
EDUCATION
The George Washington University
Bachelors, Journalism and Mass Communications
ABOUT ELIZABETH CHERNEFF
Award-winning writer, producer, and storyteller with 15 years of experience at the Voice of America, CNN, and other news organizations. Expert at shaping messaging strategy, leading teams, and executing high-impact campaigns that engage diverse audiences and strengthen institutional credibility. Skilled in non-linear video editing and making data-driven decisions to refine digital communications strategies. Proven record managing media interactions and cultivating relationships with key stakeholders across government, public, and private sectors. Recommended by superiors for training colleagues in new media workflows, which increased efficiency and expedited publishing. Proficient in Spanish.Social Media Skills: BlueSky, Meta Business Suite, Hootsuite, Instagram, Later Social Media Scheduler, Mastodon, Pinterest, Threads, TikTok, X/Twitter, YouTube Creator Suite.Software Skills: Adobe Creative Suite, Canva, Chartbeat, Drupal, Google Analytics, Microsoft Office Suite, MailChimp, SharePoint, Search Engine Optimization (SEO), WordPress.
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