Elizabeth Cedar Louis

About Elizabeth Cedar Louis

As a Researcher, global citizen and geographer at heart, I\'m drawn to the intersection of technology, society, and the environment. I bring a unique blend of expertise and cultural competence to the table. From rural villages in Burma to bustling cities in Latin America and Asia, I\'ve worked across cultures and continents to uncover insights that drive meaningful impact. At Meta, I\'ve worked on the development of innovative digital products that harness machine learning and AI, ensuring that these technologies are used responsibly and effectively to drive social impact and meet business goals. In previous roles I worked on supporting programs that promoted sustainable development, gender equity, land tenure security, and climate change mitigation through research, monitoring and evaluation.

Experience

1. Senior Product User Experience Researcher at Meta (Facebook) - Fintech & Ads

   Meta

   Apr 2022 — Present · Seattle, WA, US

   As a Senior UX Researcher at Meta (Facebook), I work on products that enable advertisers to maximize their ad performance. I previously worked at Meta Fintech on ads billing, payment and credit products. My primary objectives are to leverage research to meet business goals and leadership priorities. This includes improving existing products, investigating new avenues for product development, and improving monetization methods- Contribute to the development of AI/ML-enabled products, significantly enhancing user experience and operational efficiency- Led cross-regional research on customer payment preferences, driving product enhancements that resulted in $11-30M annual revenue increase,$2 billion revenue protection, and 9% conversion rate improvement in challenging markets, while informing new and existing experiences that drive value for global communities- Conducted ethnographic fieldwork and facilitated immersive experiences for cross-functional teams in India, Brazil, and Indonesia, driving cultural understanding and empathy across global markets, and identifying needs and pain points to inform product development- Developed and implemented the \'Understand\' roadmap for B2B Payments, aligning KPIs and fostering collaboration across Engineering, Product Design, Content Design, Data Science, and Marketing teams, while spearheading usability benchmarking and resolving critical usability issues to drive product improvements- Successfully managed Alpha and Beta tests of payment products and new features, gathering quantitative and qualitative feedback, managing escalations, and establishing feedback loops with XFN stakeholders, leading to successful launches and informing large strategic initiatives- Employed Agile and Lean methodologies to enhance team collaboration and efficiency, accelerating product development and improving stakeholder satisfaction, while communicating effectively with senior leadership and stakeholders across the company.

Education

• East-West Center

  Research Fellow, Human Geography

• University of Madras

  Bachelor's degree, Sociology

• University of Washington

  Master of Science (MS), Natural Resources Management and Policy

• University of Hawaii at Manoa

  Ph.D, Social Sciences, Geography (Environmental Geography, Politics of Natural Resource Access)