Elizabeth Burgess
Marketing Operations @ Smartleaf | Digital Marketing, Demand Generation, & Communications
- Role
- Digital Marketing Specialist at Gradiant
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Elizabeth Burgess
Marketing professional with 4+ years of experience executing comprehensive demand…
Experience
Digital Marketing Specialist
Jul 2025 — Present · New York, NY, US
Executed global demand generation campaigns and marketing operations for a leading water solutions company, implementing multi-channel programs across email marketing, SEO optimization, content marketing, and marketing automation while optimizing campaign performance and lead attribution- Created and optimized all campaign content and marketing systems including email sequences, landing pages, and nurture campaign workflows for worldwide demand generation programs with comprehensive performance tracking- Built, executed, and optimized HubSpot marketing campaigns and operations infrastructure (email automation, landing pages, lead scoring workflows) supporting global lead generation, pipeline development, and campaign attribution- Partnered with stakeholders and external agencies to deliver high-performing content aligned with brand messaging and pipeline goals- Rapidly adapt to new industry verticals, expanding technical and strategic skillsets to meet global marketing needs- Utilized HubSpot to create, execute, and monitor multi-channel demand generation programs, including email, landing pages, and lead nurturing workflows- Made strategic decisions on SEO and marketing software adoption, evaluating tools and implementing best practices to expand reach and pipeline contribution.
Education
Lowell High School
Graduated from Civics, Community, and Citizenship Pathway, Top 5% of 700+ Student Class
John Cabot University
Bachelor of Science - BS
Northeastern University
Bachelor of Science - BS
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