Elizabeth Coleman

About Elizabeth Coleman

Client Lead with 16 years of experience across digital marketing and the AdTech industry. Proven success of growing trusted client relationships, fueling business growth, establishing the build out of Account Management teams & process, and developed data-driven media strategy across digital channels.Key Accomplishments-Led the execution of full media analysis, resulting in a 30% increase in monthly media spend for a key client launching a product in the US-Piloted the building and launch of an account management team, implementing processes and SLAs that led to exceptional client deliverables, retention and growth-Exceeded upsell and cross-selling initiatives by cultivating and growing client relationships, acting as a strategic advisor to key stakeholders-Successfully managed and grew client accounts with yearly media budgets exceeding $4.5M, focusing on client projects, relationship cultivation, and effective budget management-Developed and presented omni-channel programmatic media solutions, contributing to the acquisition and retention of key clients.

Experience

1. Account Strategy Manager

   Croud

   Mar 2024 — Present · Atlanta, GA, US

Education

• Georgia College & State University

  Telecommunication, Advertising Minor- Rhetoric, Mass Communication/Media Studies

  2002 — 2007

Skills

• Event Planning
• Public Relations
• Media Relations
• Advertising
• Photoshop
• Photojournalism
• Final Cut Pro
• Event Management
• Social Media Marketing
• Television
• Html
• Quarkxpress
• Social Marketing
• Marketing
• Pro Tools
• Music Industry
• Voice Over
• Powerpoint
• Social Media
• Press Releases
• Creative Writing
• Adobe Audition
• Indesign
• Broadcast
• Photography