Elizabeth Bradley
Global Marketing and Business Development Leader | Technology Commercialization | Customer Insights and Education | Marketing and Strategic Planning
- Role
- Customer Engagement Director at Fosforus
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Elizabeth Bradley
Experienced global marketing and business leader with strong ability to motivate and drive cross-functional, globally dispersed teams. Proven track record in B2B businesses including electronics, telecommunications, industrial and electrical industries. Comprehensive marketing experience includes developing and executing global marketing programs, content and digital marketing, customer education and training, customer insights, P&L management for global product portfolios, product marketing, technology commercialization, strategic partnerships, new business opportunity identification and prioritization, and strategic planning.I\'m passionate about B2B marketing and new product commercialization. In uncertain and changing times I can align and lead global, geographically dispersed technical and business teams. I have an energetic, positive, and confident approach to tackling difficult problems and urgent requests. I\'m a motivating team leader that cares about people development. I build strong teams with a clear sense of purpose incorporating strategic thinking into every day tactical actions.
Experience
Customer Engagement Director
Apr 2023 — Present · Austin, TX, US
Develop and execute go-to-market strategies and marketing initiatives to drive sales growth. Partner with clients to understand their business objectives and convert them into actionable marketing programs. Collaborate with the creative team to refine and execute the marketing campaigns. Conduct regular business reviews with clients to assess performance metrics and identify ways to enhance their marketing programs and attain the desired results.
Education
Texas McCombs School of Business
MBA
Texas A&M University
Bachelor's degree
Skills
- Competitive Analysis
- Business Strategy
- Crm
- Key Account Management
- Commercialization
- Product Management
- Product Development
- Management
- Business Development
- Six Sigma
- Product Marketing
- Strategic Planning
- Cross-Functional Team Leadership
- Strategy
- Negotiation
- New Business Development
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