Elizabeth Boone
Audience Engagement Lead @The WNET Group
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WORK HISTORY
Audience Engagement Lead @The WNET Group
Spearheaded streaming and broadcast promotional campaigns for multiple national and local series including Tony Award-winning “Great Performances,” “Great Performances at the Met,” “PBS Arts Talk,” “ALL ARTS,” and “Becoming Frida Kahlo” • Created, managed, and optimized data-driven digital advertising strategies for 65+ episodes of a national series• Composed weekly national email newsletter campaigns conducting regular copy, content, and cadence testing• Facilitated a cross-departmental team to improve SEO best practices company-wide• Led digital content creation team to deliver engaging content promoting broadcast premieres, streaming premieres, and brand awareness• Forged partnerships with external organizations to support episode viewership• Managed external press and digital marketing agencies to implement digital advertising campaigns and execute press efforts• Authored and edited editorial, advertisement, social media, and blog post copy to increase engagement and enhance brand messaging• Planned event panel as part of Television Critics Association’s press tour generating national press coverage• Pitched programming to national media and influencers; authored press materials
EDUCATION
University of Florida
Bachelor of Science - BS, Public Relations
University of Florida
Bachelor of Arts - BA, Theater
SKILLS
ABOUT ELIZABETH BOONE
Digital marketer, communicator, publicist, and storyteller.
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