Elizabeth Blackman
- Role
- Chief Marketing Officer at Worksoft
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Elizabeth Blackman
Brand, Content and Digital Marketing leader with 10+ years experience cultivating and…
Experience
Chief Marketing Officer
Apr 2018 — Present · Addison, TX, US
Develop omni-channel communication and branding strategies to seamlessly execute GTM (go-to-market plans), ensuring consistent product vision and increased customer engagement. • Design and drive comprehensive product marketing strategies including ABM, digital, new positioning/messaging, partner and lifecyle touchpoint opportunities for prospects and customers. • Implement ABM in collaboration with sales, developing an actionable TAD and meaningful segmentation to expand…
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