Elizabeth Baumann Burr

About Elizabeth Baumann Burr

Growth Marketer focused on ROI driven customer acquisition strategy. MBA with a former career in finance, bringing a strong level of analytics and strategic planning to any role!

Experience

1. Senior Director, Mobile Marketing

   Activision

   May 2022 — Present · Los Angeles, CA, US

   Drive global DAU growth and player acquisition, leading full-funnel performance, lifecycle marketing, and live-ops integration across the billion+ global user ecosystem of Call of Duty Mobile, a top 5 game by revenue in the Apple and Google Play storesScale high-growth regions including Latin America and Africa, increasing regional DAU and revenue through localized GTM strategies, strategic partnerships, esports integrations, and culturally tailored creative. Directly manage local teams in Mexico and sub-Saharan AfricaOversee multimillion dollar omnichannel marketing investment across OOH, paid/organic social, in-game placements, CRM, influencer, user research and webstore/off-platform commerce, improving blended CAC while increasing player LTV.Led award-winning global creative campaigns providing creative solutions for install lift, lapsed user resurrections, player retention, and monetization marketing, resulting in the highest viewership and engagement campaigns since the 2019 launch

Education

• Emory University

  B.A., Economics and Mathematics

  2002 — 2006

• Northwestern University - Kellogg School of Management

  Master of Business Administration (MBA), Marketing, Entrepreneurship & Innovation

  2012 — 2014