Elizabeth Bacheson
Client-Centered Communicator | Project & Program Delivery | Customer Success & Engagement | Internal Comms | Cross-Functional Collaboration
- Role
- Proofpoint
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
Experience
Feb 2025 — Present
Spearhead planning and execution of global cybersecurity awareness phishing and training programs for 17 corporate, healthcare and government customers, driving an 184% increase in phishing report rates over 12 months for a leading consumer brand.•Orchestrate monthly phishing simulation campaigns, reducing clicks by 93% in one year for a global software development firm.•Develop client-specific engagement strategies, achieving a 49% boost in cybersecurity training completion rates across a major U.S. city government’s workforce.•Led 17 client kickoff sessions in partnership with onboarding specialist, managing clear scope and expectations while positioning new customers for long-term success.•Act as subject matter expert on phishing communication best practices, enhancing customer program effectiveness and user engagement by curating awareness materials for internal use.
Education
Westminster College (PA)
Bachelor of Arts, Cum Laude
Skills
- Brand Management
- Crisis Communications
- Social Media
- Strategic Communications
- Event Planning
- Public Relations
- Fundraising
- Market Research
- Media Planning
- Corporate Communications
- Copywriting
- Media Relations
- Marketing Communications
- Press Releases
- Internal Communications
- Marketing
- Reputation Management
- Speech Writing
- Blogging
- Event Management
- Publicity
- Newsletters
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