Elizabeth Parker Andoscia

WORK HISTORY

SKILLS

ABOUT ELIZABETH PARKER ANDOSCIA

My entrance into the business world started at the age of 6.With a room full excess books, an overheard conversation of woes about my brother\'s college tuition costs, and little red wagon, I started. Door to door I went with my pitch (\"I\'m selling books to help pay for brother\'s college\") and a wagon filled with books I couldn\'t read, I (without my mom\'s knowledge) took to the streets with my first sales gig. My fascination with business and making money didn\'t stop there, I was 9 when I wrote my first business plan.and then a couple more. Thankfully I had a friend sweet enough to go along with my young entrepreneurship and get my businesses off the ground. The process of taking a product or service and successfully monetizing it fills me with the same wonder and excitement that it did back then. My adult work career that has taken form in some wonderful adventures starting in real estate sales, investment real estate, development, then into the world of public homebuilders. Land acquisition (buying) put me at the front end of the business, seeing how a well negotiated land deal cash flows into a profitable project, that can fill a homebuilding division with not only collections of houses and communities but also with robust profits and timely returns on investor\'s capital. The next chapter of my career was a door that I opened as the real estate market took a monumental downturn. Strategic Marketing. Always up for a good challenge, studying market economics during unprecedented times to best manage the company\'s assets tops my lists of adventures. I took a deep dive into statistics and consumer research to figure out how to reach buyers at a time when buying a home was such an unpopular concept for the general public. After immersing myself in all of the data that I could research or produce, I was able to turn that challenge into successfully targeting those who would buy a house. Each sale that I could track back to my campaigns was a satisfying victory. Transitioning these research and marketing skills into businesses owned with my husband put my performance to the test of being good enough to keep us and the businesses afloat. My following roles drew from the experiences that I had (both in land and marketing) and continue to expand on my quest for more knowledge, challenges, and success.