Elizabeth Aferi

WORK HISTORY

EDUCATION

ABOUT ELIZABETH AFERI

I am a Commerce & Digital Delivery Lead with 10+ years of experience delivering eCommerce platforms, digital products, and AI-enabled workflows across enterprise, nonprofit, and high-growth brand environments. I operate at the intersection of Product, Delivery, and Technology, translating strategy into scalable, customer-centric outcomes.My background spans product-led delivery, platform transformation, and operational optimization, with deep experience leading cross-functional teams across design, engineering, marketing, and data. I specialize in guiding initiatives from discovery and roadmap definition through MVP launch and scale, ensuring delivery aligns to both business value and customer experience.A core differentiator in my approach is the practical use of AI in delivery—leveraging Generative AI, automation, and intelligent workflows to reduce friction, accelerate time-to-market, and improve decision-making across the product lifecycle. Key Achievements• Commerce & Platform Delivery: Led end-to-end delivery of eCommerce platforms across Shopify, Webflow, and custom stacks, driving conversion gains (+12–40%), revenue growth, and 20–30% faster time-to-market.• Uptimum Bodied Bermuda: Delivered a Shopify build, POS implementation, and 3D-enhanced launch campaign, aligning in-store and online commerce and achieving +30% traffic and +67% sales within three months.• Product-Led MVP Execution: Defined MVP scope, PRDs, and delivery backlogs for digital products and eCommerce websites (including Milyana Hair and Amber Calhoun), improving delivery efficiency by 25%.• The Kitchen Envy: Led end-to-end delivery of an eCommerce-led product launch with integrated marketing automations and a 3D digital campaign, generating $1M in revenue within the first year with a fully remote team.• AI-Enabled Delivery: Led AI automation initiatives using ChatGPT, Zapier, Make, Notion, HoneyBook, Otter.ai, and Loom, reducing manual admin by 50%+ and saving 5+ hours per week.• Enterprise Programs: Previously delivered large-scale digital and IT initiatives at Loblaw Digital and the National Indigenous Fire Safety Association of Canada, improving operational efficiency by 15–30%. Core Expertise• Commerce & Digital Delivery (Agile, Scrum, Hybrid, SDLC)• Product Management & Product Ownership (Discovery, Roadmaps, MVPs, Backlogs)• AI-Enabled Delivery & Automation• Conversion & CX Optimization (UX, Mobile, PDPs, Analytics)• Cross-Functional & Remote Team Leadership• Creative Technology (AI-generated content, 3D, AR, immersive campaigns)