Eliza Wheeler

About Eliza Wheeler

Before business school, I spent nearly seven years at The Gersh Agency doing work that is, at its core, product marketing: tracking what buyers wanted before they knew they wanted it, building competitive intelligence across major studios and streaming platforms, and launching entirely new business lines from scratch when I spotted gaps in the market — driving significant revenue growth and 95%+ client retention along the way.I started in the mailroom and reached agent in under three years. Fewer than 2% of people who enter an agency through the mailroom make it to agent at all, let alone that quickly. I got there by building the majority of my partnerships through pattern recognition, hypothesis testing, and a lot of cold outreach to win jobs for existing clientele, then went on to self-generate a winning client list from scratch.Now I am at Columbia Business School pursuing a Data-Driven Marketing and Technology concentration, with coursework in Python, business analytics, and product management, and staying close to the AI and tech landscape through the Tech Club, AI Club, and the Media Management Association board.I am looking for product marketing, GTM, and growth roles at tech companies. Would love to connect.

Experience

1. Agent

   Gersh

   Jul 2021 — Present

Education

• Georgetown University

  Bachelor's degree, Psychology

• Columbia Business School

  Master of Business Administration - MBA, Marketing & Data Analytics

• McGill University

  Bachelors in Arts and Science, Transferred, Intended BS in Computer Science & BA in Art History

• UCL

  Semester abroad, Psychology

• Cate School

  High School