Eliza MacLeod

About Eliza MacLeod

I drive profitable distribution growth for food & beverage CPG brands across grocery, natural/specialty, eCommerce, and alternative channels. In my current role at Green Seed Group North America, I lead growth across a portfolio of emerging brands, owning the full customer cycle: prospecting → buyer meetings → authorization → launch → trade/promo planning → velocity improvement.I’m strongest where strategy meets execution: building retailer-ready stories (category placement, competitive set, pricing/promo logic), managing the distributor + broker ecosystem (e.g, KeHE/UNFI/regional), and driving in-store fundamentals that move product (distribution, in-stock, compliance, displays).Representative impact: Drove +80% growth, expanded distribution by +800 doors, delivered +30% promo lift, improved gross margin by +150 bps, and raised service level to 98% through tighter forecasting and execution.Core strengths: Key Accounts, Distributor/Broker Management, Negotiation/Terms, Trade Promotions, Forecasting/S & OP partnership, and cross-functional GTM with Marketing and Supply Chain

Experience

1. National Sales Manager - Grocery, Ecommerce & Alt Channel Accounts

   Green Seed North America

   Oct 2024 — Present · Carlsbad, CA, US

   Lead national growth across grocery, eCommerce, and alternative channels for a portfolio of emerging food & beverage brands- Own the full sell-in cycle: prospecting, buyer meetings, presentations, authorization, onboarding, launch execution, and velocity improvement- Manage the distributor and broker ecosystem to ensure coverage, item setup, replenishment, and in-market execution- Build retailer-ready selling stories grounded in category logic (placement, competitive set, pricing architecture, promo strategy)- Negotiate commercial terms and trade programs while aligning internal stakeholders and customer expectations- Partner cross-functionally with Marketing, Supply Chain/S & OP, and Operations to align forecasts, inventory readiness, and launch timelines- Create account plans, promotional calendars, and post-promo learnings to improve repeat performance and long-term distribution.

Education

• Penn State University

  Bachelor of Science - BS

Skills

• Non-Profit Volunteering
• Social Media Outreach
• Working with Children
• Retail Sales
• Early Childhood Development
• Public Relations
• Childcare
• Child Advocacy
• Microsoft Office
• Student Engagement
• Athletics
• Student Leadership
• Social Media