Eric Litster

About Eric Litster

Dynamic sales and inside sales executive leader with over 20 years of experience driving revenue growth in high-stakes B2B environments, from SaaS and franchise development to cutting-edge cybersecurity solutions. Currently, as Executive Advisor and Cost Reduction business owner at P3 Cost Analysts, I specialize in uncovering hidden profits through vendor audits and expense optimization, delivering average savings of 20-30% for Fortune 500 clients. My career trajectory—from Director of Inside Sales at Cisco, where I collaborated to create an inside sales team of 180 inside sales ninjas, acheiving over 114% of sales performance. Then from VP Head of Inside Sales of Business-to-Business at Dialogue Marketing, Qualfon, where I scaled inside sales outbound teams to exceed $50M in annual bookings, to leading inside and outside sales for cybersecurity innovators like FireEye Mandiant while carrying nearly a quarter billion dollars in quota—has honed my ability to build high-performing teams that close complex deals and foster long-term client partnerships.What sets me apart? A proven track record of transforming underperforming sales and inside sales organizations into revenue powerhouses. At FireEye Mandiant, I spearheaded inside sales strategies that boosted pipeline by 150% and accelerated deal velocity in the competitive cybersecurity landscape. Earlier, in SaaS roles, I implemented scalable processes that reduced sales cycles by 40% while increasing win rates to 35%. I\'m passionate about leveraging data-driven insights, emotional intelligence, and strategic negotiations to not just meet quotas, but shatter them—always with a focus on ethical, client-centric growth.Beyond the boardroom, I\'m a lifelong learner (MBA, Utah Valley University) and mentor, volunteering with local startups to navigate funding challenges. Based in Utah, I\'m always up for connecting on cost-saving strategies, cybersecurity trends, inside sales innovation, or sales leadership tips. Let\'s chat—how can I help supercharge your bottom line?#SalesLeadership #CostReduction #Cybersecurity #B2BRevenue

Experience

1. Executive Advisor and Cost Reduction Expert Advocate

   P3 Cost Analysts

   Jul 2020 — Present · US

   We specialize in helping our clients save money on their; Utility, Telecom, Waste/Recycling, Merchant Processing, Uniforms/Linen, Merchant Processing, Property Tax, and Managed Print expenses. We use our decades of expertise to reduce our client\'s expenses on a risk free/shared savings basis. We provide a performance based model. No savings, no fee.Leading from a position of trust, we partner with businesses, governments, and organizations to verify, correct, and reduce expenditures in cost areas often overlooked.Leveraging decades of auditing expertise, our auditors have radically improved the financial performance of countless b••••••••@costanalysts.com or

Education

• Utah Valley University

  Master of Business Administration (M.B.A.)

  2016 — 2018

• Weber State University

  BA, Technical Sales, Spanish

  1994 — 1998

Skills

• Strategic Planning
• B2b
• Outsourcing
• Demand Generation
• Strategic Partnerships
• Account Management
• Change
• Sales Support
• Channel Management
• Integrated Marketing
• Pipelines
• Expansion
• Saas
• Succession Planning
• Negotiation
• Salesforce.com
• Lead Generation
• Coaching
• Forecasting
• Channel Partners
• P&L
• Sales Operations
• Budgets
• Sales Process
• New Business Development
• Business Process Improvement
• Go-to-Market Strategy
• Consultative Selling
• Business Strategy
• Contract Negotiation
• Start-Ups
• Team Building
• Channel Programs
• Sales Management
• Cloud-Based
• Inside Sales
• Spanish
• Cloud Computing
• Solution Selling
• Business Planning