Elena Litani
Head of Value Added Services (Vas), Canada @Visa
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WORK HISTORY
Head of Value Added Services (Vas), Canada @Visa
Holding full P&L responsibility and driving double-digit year-over-year growth, I lead an end-to-end portfolio across fraud and risk, acceptance, issuing, empowering our clients to accelerate their own growth, protect their revenue, and deliver seamless payment experiences.
EDUCATION
York University
BSc, Computer Science
Harvard University
Executive MBA Education - IBM Business and Industry Insights
SKILLS
ABOUT ELENA LITANI
Strategic financial technology executive specializing in scaling enterprise payments, fostering ecosystem growth, and driving commercial success. Currently managing a nine-figure, high-growth P&L at Visa, I lead an end-to-end portfolio across fraud, risk, acceptance, and issuing to empower clients and accelerate market expansion.Throughout my career across global networks, Tier 1 financial institutions, and hyper-growth platforms, I have operated at the intersection of product strategy and strategic partnerships. I excel at navigating complex regulatory environments and translating emerging technologies into measurable revenue streams. My expertise spans Agentic AI for risk mitigation, Open Finance API ecosystems, Real-Time Payments (RTP), and commercial issuing, including high-growth prepaid programs. Furthermore, I possess deep domain knowledge in leveraging tokenized liquidity and stablecoin settlement to optimize B2B cross-border networks and drive competitive advantages for acquirers and enterprise clients.Whether launching net-new markets, structuring high-stakes commercial alliances, or modernizing legacy banking capabilities, my approach centers on sustainable growth and operational rigor. As a member of the U.S. Faster Payments Council and an active advocate within networks like Women in Payments and Money 20/20 RiseUp, I am deeply committed to building empowered, diverse teams that bridge the gap between legacy financial infrastructure and modern payment ecosystems.
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