Elissa L.

About Elissa L.

I’ve built my career at the intersection of technical depth and business value, helping companies bridge the gap between complex solutions and meaningful outcomes. With over 8 years in Business Value Advisory—including 5 years consulting directly with clients and 3 years embedded in pre-sales—I specialize in demonstrating technical value, enabling sales teams to sell with confidence, and building the business case behind every solution.At Adobe, I played a key role in guiding digital transformation for enterprise clients by aligning Adobe Experience Cloud solutions with their strategic goals. My focus on storytelling, ROI modeling, and outcome-based business cases directly influenced $120M+ in ARR, accelerating customer decision-making and adoption across industries like media, financial services, hospitality, and retail.Highlights include:Leading value engagements that shaped multi-million-dollar deals and deepened client trustCreating and presenting C-level business cases focused on cost savings, revenue growth, and efficiency gainsDelivering 50+ value enablement sessions to scale value-selling across global sales and solution teamsPartnering cross-functionally with Sales, Product, Marketing, and Customer Success to embed value into every stage of the customer lifecycleBefore specializing in value engineering, I spent 15+ years in digital transformation and operations leadership, driving profitability, streamlining processes, and aligning execution with enterprise goals. A proud aspect of my leadership journey has been developing talent—promoting over 120 individuals into leadership roles by fostering career growth, mentorship, and a culture of high performance.I thrive in environments fueled by collaboration, innovation, and purpose—and I’m passionate about empowering both customers and teams to see the bigger picture, align on what matters, and move forward with clarity and confidence.TO FOLLOW MY CREATIVE SIDE, please follow me on Instagram using \"creativeonetwothreegc\"

Experience

1. Principal Value Engineer, Value Strategy, and Enablement Lead

   SingleStore

   Aug 2025 — Present · Austin, TX, US

   Scale and enable a high-impact Value Engineering practice across Americas-based accounts to accelerate growth and ensure measurable value realization-Build and operationalize the Value Engineering charter, engagement model, and field operating cadence (intake, prioritization, deal reviews, and post-sale value adoption)-Forge cross-functional partnerships with Sales leadership, Product, Marketing, and Solutions Engineering to align messaging, customer outcomes, and roadmap priorities-Lead development of GTM assets (value narratives, discovery guides, ROI/TCO models, business-case templates, and customer-facing decks) to support pre- and post-sales motions-Leverage GenAI to accelerate deep industry/customer research and translate customer goals, initiatives, and objectives into phased value roadmaps (crawl-walk-run) with stage-based KPIs, measurement plans, and quantified value targets-Built a \"Value Hypothesis GPT\" for the team to standardize discovery inputs and rapidly generate tailored value hypotheses, stakeholder maps, and business-case narratives-Develop value-selling tools, methodologies, and processes; build a champion network to attach value to every opportunity from qualification through renewal/expansion-Enable Sales, Product, SE, and VE teams through training, coaching, and playbooks to scale repeatable value engineering execution.

Education

• The University of Texas at Austin

  Bachelor of Science, Communications

• Disney University

  Ducktorate and Mousters, Management