Elissa Jane Mastel

About Elissa Jane Mastel

Imagine Don Draper, without the booze and womanizing. EJ is the marketing maverick with…

Experience

1. Fractional CMO, CMO, Marketing Officer, Founder

   Convertgo Marketing

   Mar 2020 — Present

   Founded an independent marketing agency the provides integrated solutions for clients in technology, construction, start-ups, small business, media, music, sustainability, food, creative, entertainment, B2B, real estate, art, and publishing. • Provide white-label marketing services for larger agencies, including North Star HQ. • Afford a variety of services, including branding, graphic design, website design, social media marketing, content creation, copywriting, digital marketing, PPC, SEM, email marketing, event production, event marketing, public relations, influencer marketing, and other services related to a 360° holistic multi-channel marketing philosophy.

Education

• Boston University

  BS, Communications Broadcast & Film

  1990 — 1992

• Bard College

  Master's in Arts and Teaching, English Language and Literature/Letters

  2016 — 2017

• Bard College

  Bachelor of Arts - BA, Writing Arts / Photography / Eastern Religion

  2009 — 2016

• Bennington College

  BA, Dual Degree Study - Visual & Performing Arts

  1987 — 1989

Skills

• Marketing Strategy
• Digital Marketing
• Music
• Social Networking
• Facebook
• Publicity
• Social Media
• Copywriting
• Instagram
• Newsletters
• Online Marketing
• Viral Marketing
• Twitter
• Media Planning
• Entertainment
• Entrepreneurship
• Marketing Communications
• Integrated Marketing
• Social Promotion
• Event Management
• Public Relations
• Corporate Communications
• Brand Development
• B2b
• Press Releases
• Wordpress
• Social Marketing
• Online Advertising
• Email Marketing
• Media Relations
• Strategy
• Web Design
• Sponsorship
• Content Management
• Television
• Social Media Marketing
• SEO
• Direct Marketing
• Event Planning
• Marketing