Elissa Gaytan
Social Media and Influencer Marketing
- Role
- Influencer Marketing Manager at Boosted Commerce
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Elissa Gaytan
I am an Influencer Marketing & Digital Strategist with experience driving growth for…
Experience
Influencer Marketing Manager
Aug 2024 — Present · Los Angeles, CA, US
Manage the affiliate and influencer marketing team, overseeing daily operations, campaign execution, and long-term strategy across multiple beauty and wellness brands including FoxyBae Hair, Asterwood Beauty & Vital Vitamins.•Lead the development and scaling of influencer, affiliate, and TikTok Shop programs, ensuring alignment with business objectives and driving measurable growth.•Oversee creator outreach, onboarding, and relationship management for influencers, affiliates, and TikTok Shop creators, maintaining strong partnerships and consistent performance.•Plan and execute influencer activations, events, and gifting campaigns, fostering brand awareness and deepening community engagement.•Collaborate with marketing, creative, and product teams to integrate influencer and affiliate initiatives into larger brand campaigns.•Track and analyze performance metrics, identify high-performing creators, and optimize partnerships to maximize ROI and content output.
Education
FIDM
Associate's degree
2018 — 2020
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
Bachelor's degree
2020 — 2023
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