Elissa Ashwood

Founding Director, Thinkshift Initiative, Senior Consultant, Digital Product Development @The Debruce Foundation

Kansas City, MO, US

The DeBruce Foundation\'s nonpartisan mission is to expand pathways to economic growth and opportunity. Check out the DeBruce Foundation\'s project https://agilities.org/ Together we\'ve built programs and digital tools that help people understand their strengths and interests and make informed career choices- Custom assessment implementation, signature system design, online program design and development, interactive tool design and development, scaling and growth Here are four new product development recommendations that have served this project well and can apply to any product team\'s efforts- Take a modular approach to create and test one piece at a time, quickly. Time is most important- Use low cost 3rd party platforms as the \'cocktail napkin\' upon which you draft and test your ideas before investing in major production teams- Collaborate with the intended audience to build every aspect of a solution- Implement your way to awesome! We publish or \'hit send\' on a new aspect of a program or product nearly every week. After taking these experiences, 95% of participants, including hard to reach demographics, would recommend them to a friend.

Trinity University

BS, Communication, Business Administration

University of Rochester - Simon Business School

MBA, Finance, Accounting