Elissa Wenster Bishop

About Elissa Wenster Bishop

I have the ability to grow relationships quickly with others and to gain their trust and…

Experience

1. Western Regional Sales Manager

   IDEAL INDUSTRIES, INC

   Jul 2018 — Present

   Manage a $40M region covering 13 Western States with 6 direct reports & 5 manufacturing agencies in selling the IDEAL Brands· Work with (Area Sales Managers) ASMs to develop annual business plans for individual distributors in their markets. Assist ASMs in the execution of these plans; continuously monitor and evaluate ASMs results to direct action plans to achieve goals· Successfully led team to execute on a large national campaign where we captured over $300K in orders over a 10-day period· Successfully led agency reps to execute our New Product Initiative campaign where we captured over $110K in orders over a 5-week period· Develop and implement strategy, direction, execution and metrics to our regional team supporting the overall company’s objectives including sales, margin, expenses and new product development; Track and report all sales activities· Achieved regional strategic growth objectives including revenue, margin, expense management and new market development· Support the learning and development of the sales team; Identify under-performing markets and distributors; develop appropriate business strategies to migrate poor performance· Recruit and develop field sales personnel to build a high-performance western team. Perform mid-year and annual performance reviews to meet set PMR Objectives. Lead the regional sales team: Coach, Motivate, Direct, Hold Accountable and Discipline as necessary· Grew New Products by $114K during a 4-week period in mid-2020· Overseen a 2.6% sales increase 2019

Education

• Orange Coast College

  AA, General Education, tranferred to University

  1992 — 1995

• California State University, Long Beach

  BA

  1995 — 1997

Skills

• Public Relations
• Account Management
• B2b
• Management
• Sales Presentations
• Customer Satisfaction
• Training
• New Business Development
• Forecasting
• Sales Operations
• Sales Management
• Key Account Management
• Pricing
• Sales
• Selling Skills
• National Accounts
• Key Account Development
• Competitive Analysis
• Selling