Elissa Lauber

About Elissa Lauber

I am a Senior UX Researcher with a proven track record of championing the voice of the customer by generating and translating user insights into feature requirements, conducting rigorous evaluations, and communicating findings to stakeholders. I define and drive qualitative and quantitative user data-gathering efforts to effectively enhance the planning, design, and development of products. I spearhead end-user research to understand workflows, environments, needs, pain points, opportunities, and product experience issues. I partner with data science, product, and design teams as a strategic advisor and an experienced researcher to build empathy while putting consumer needs at the center of the development process. I am a thought leader, strategically advising with internal partners to ensure the insights are being interpreted and optimally applied.Skills:Research Planning & Design | Session Moderation | Data Analysis | Education & Mentorship | Design Thinking | Qualitative & Quantitative Methodology | Usability Tests | User Advocacy | Relationship Building | Team Oversight | Survey Design | Recruiting | Data Visualization

Experience

1. Senior Ux Researcher

   Adobe

   Feb 2021 — Present · Lehi, UT, US

   I analyze user behavior through online qualitative platforms. I conduct moderated and unmoderated user studies, card sorts, and site analytics. I direct product, marketing, and design to assess business requirements and develop research plans to support their objectives. • Designed, conducted, and end-to-end managed multiple remote user research projects at once by utilizing qualitative, quantitative, and evidence-based surveying tactics• Scaled research for a 50-person product organization by building a culture of research and establishing best practices for recruiting customers and • Received “MVP for Q3 Obsessive for Customers” Award in 2020• Led cross-functional team to determine product market gaps by setting research schedules, organizing breakout team meetings, helping synthesize research, and utilizing findings to inform product roadmap• Oversee recruitment, hiring, and onboarding of both senior and contract researchers

Education

• University of Utah

  Social Psychology

  2014 — 2022

• The College of Wooster

  Bachelor of Arts - BA, Psychology

• University of Dayton

  Master of Arts - MA, General Psychology