Elisia Ferraro
Supervisor, Data Platorms and Operations @KINESSO
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WORK HISTORY
Supervisor, Data Platorms and Operations @KINESSO
QC, CA
EDUCATION
Vanier College
Social Sciences
April Fortier
Tourism and Travel Services Management
SKILLS
ABOUT ELISIA FERRARO
Experienced Digital Media Specialist with a history of working in the marketing and advertising industry. Highly skilled in display campaign setup, troubleshooting and reporting.Key Responsibilities- Campaign Management: Oversee the planning, execution, and optimization of digital advertising campaigns across multiple channels, including display, social media, search, and programmatic- Ad Operations: Manage ad trafficking, including setting up campaigns, monitoring performance, and troubleshooting issues to ensure timely delivery and optimal performance- Data Analysis: Utilize analytics tools to track campaign performance, analyze data, and generate actionable insights to improve ROI and achieve business goals- Collaboration: Work closely with creative, analytics, and marketing teams to develop effective ad strategies and ensure alignment across all initiatives- Reporting: Prepare and present regular performance reports and insights to stakeholders, highlighting key metrics and recommendations for improvement- Technology Integration: Stay updated on the latest ad technologies and trends, and implement new tools and processes to enhance operational efficiency- Compliance: Ensure all advertising activities adhere to industry standards and legal regulations, including data privacy and consumer protection guidelines.
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