Elisha Terada

About Elisha Terada

As Co-Founder of Brancher.ai (200k+ users) and Technical Innovation Director at Fresh…

Experience

1. Technical Innovation Director

   Fresh Consulting

   Nov 2021 — Present · Bellevue, WA, US

   As Technical Innovation Director, I lead cross-functional teams to design, build, and launch high-impact digital platforms and innovation-driven software solutions. My focus is on bridging emerging technology with client business outcomes, whether through enterprise-scale applications, proof-of-concept pilots, or global team delivery- Client Delivery & Growth: Served as technical leader on multi-million-dollar digital programs, guiding stakeholders with confidence and ensuring smooth execution across global teams. Built trust by balancing bespoke app development with curated SaaS solutions, helping secure new and expanded opportunities- Sales Innovation: Pioneered an AI-powered proof-of-concept sales strategy, using rapid prototyping to demonstrate value in weeks rather than months. This approach has been instrumental in winning competitive bids and opening doors to new accounts, especially in markets where traditional slide decks or case studies fall short- Global Team Leadership: Rebuilt cross-unit and cross-regional partnerships, fostering collaboration across U.S, LATAM, and APAC teams. Championed open collaboration systems that distributed leadership beyond my role, resulting in full team utilization within six months and stronger partnerships with design and hardware divisions- Innovation & Emerging Tech: Piloted and launched multiple AI-driven SaaS products and internal platforms, exploring practical applications of generative AI, automation, and third-party vendor integrations. Continuously push to translate R&D into revenue-generating solutions- Thought Leadership: Advocate for forward-deployed engineering and innovation storytelling as a way to grow client confidence and Fresh’s market presence. My long-term vision is to help shape a globally integrated technology practice that combines delivery excellence, emerging technology adoption, and bold innovation.

Education

• University of Washington

  B.A., Business Admin (Entrepreneurship)

  2006 — 2010

Skills

• Illustrator
• Indesign
• Search Engine Optimization (SEO)
• Cascading Style Sheets (Css)
• Graphic Design
• User Experience
• Python
• Social Media
• Leading Development Teams
• Blogging
• Consulting
• Web Development
• Wordpress
• SEO
• Jquery
• Css
• Leadership
• Photoshop
• User Interface Design
• Public Speaking
• Html
• Adobe Illustrator
• Front-End Development
• Web Design
• Technical Training
• Usability