Elisha McCullar
International Sales Director @Petbuddy Group Pbg
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WORK HISTORY
International Sales Director @Petbuddy Group Pbg
Responsible for global commercial strategy and international growth across UK, Europe, APAC, Middle East and the Americas, overseeing the expansion of the Thrive, Buddy, Little Big Paw and Nutrolin brands across distributor, retail and e-commerce channels- Lead €15M+ international business with responsibility for pricing strategy, margin structure and commercial performance across multiple regions- Strategic planning, commercial governance and international growth priorities- Implemented global pricing governance and assortment optimization, improving contribution margin by +10 percentage points despite significant supply chain constraints (OOS)- Designed and executed international route-to-market strategy, restructuring distributor networks across Europe and strengthening partnerships in APAC and MEA- Expanded market presence through new distributor agreements, retail listings and e-commerce partnerships across key international markets- Lead and coordinate commercial and marketing teams (8 total) across regions, aligning sales execution, brand strategy and product launches- Partner with product development and R&D teams to align nutritional positioning, portfolio strategy and commercial expansion plans
EDUCATION
Università degli Studi di Milano
Laurea Quadriennale, Scienze Storiche
ABOUT ELISHA MCCULLAR
International commercial leader with over 24 years of experience in the pet food industry, combining global commercial strategy, sales leadership, marketing and trade marketing ownership, and deep expertise in dog and cat nutrition.Extensive experience with end-to-end responsibility for country and customer performance, including global strategy definition, pricing and margin architecture, budget and P&L ownership, distributor and key account leadership, and execution of integrated go-to-market plans across complex international markets.Known for aligning commercial execution, brand strategy, and product expertise into coherent growth models, working closely with marketing, NPD, supply chain, and finance to deliver scalable and profitable expansion.
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