Elisha Little
Associate Media Manager @Rocket
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WORK HISTORY
Associate Media Manager @Rocket
Detroit, MI, US
Monitor with 12 Rocket Company brands on social media platforms for brand sentiment,respond to comments and escalate issues while maintaining a 10-minute response timeManage app review sites for Rocket Mortgage and Rocket Homes, escalating issues andquestions internally and maintaining the brand’s reputationFinalize social media schedules by retrieving digital assets from creative teams, copy fromcopywriters, and other posting materials from project and campaign managers for RocketHomes and ForSaleByOwner.com to ensure successful and timely campaigns.Craft and deliver monthly organic social engagement reports that meticulously detailgrowth patterns, stagnation points, and strategic recommendations for progression.These comprehensive insights serve as vital tools for guiding creative strategists ingenerating compelling social content and enhancing key metrics in subsequent months.Support major campaigns like the 2024 NFL Draft and the 2022 Super Bowl\'s BarbieDream House featuring Anna Kenderick by gauging brand sentiment, crafting socialmedia content, and generating analytical reports for both internal and externalstakeholders.
EDUCATION
Wayne State University - Mike Ilitch School of Business
Bachelors, Marketing/Marketing Management, General
Wayne State University - Mike Ilitch School of Business
Master of Business Administration - MBA, Management
Cass Technical High School
High School Diploma, Visual and Performing Arts
ABOUT ELISHA LITTLE
As a professional in brand sentiment monitoring, I oversee 12 Rocket Company brands with…
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