Elise Wilfinger

About Elise Wilfinger

Highly strategic, creative, entrepreneurial, and revenue-acceleration executive. Deep experience in Brand, OmniChannel Marketing (Digital + Traditional), E-commerce/Subscription, D2C/Lead Generation, Demand Generation, E2E Customer Experience, Content, and CRM/Email Marketing. Track record of transforming and scaling existing businesses/start-ups. Success with first-of-kind categories, brands, and products. Exceptional measurement and analytical skills. Monthly Board reporting. Fundraising support.SPECIALTIES:Start-up, early-stage, and medium-sized companies in need of a new Brand (White Space Differentiation), GTM Launch Strategy, a \"Business Pivot,\" a \"Transformation\" and/or Next Stage Growth• Business vision strategy • Competitive audit/analysis, accurate market sizing, product research• Insight development, target segmentation & prioritization • Brand positioning, storytelling, brand-building narratives by channel, and brand management• Growth acceleration planning and implementation • GTM strategy and launch• Data-driven marketing (performance, demand, lead generation)• Omni-channel expertise (traditional media/tools, digital/social media) • E-commerce analysis & marketing• Content strategy, social, white paper, and blog writing• CRM strategy and optimization• Business model and ROI/LTV optimization• Building of high-performance teams (including remote and across geographies)DEEP, VERTICAL EXPERTISE:HEALTH & WELLNESS/HEALTHCARE/LIFE SCIENCES (19 years)• AI-enabled Diagnostics and In Vitro (IVD) Diagnostics• OTC, DTC, B2B, Pharma, Medical Devices, Digital/Telehealth & Behavioral Health, Home Health Services, Diagnostics, Health Plans/Health Systems• Branding and launching of first-of-kind health categories, brands, products• Segmentation/targeting/messaging of consumers, patients, doctors, specialists, pharmacies, and health system C-suite teams• Awareness/credibility-building, acquisition, engagement, behavior change and CRM/compliance strategies, including and across various conditions: insomnia, cholesterol, hair loss, acid reflux, diabetes, migraine, smoking cessationCONSUMER GOODS (20 years)• Food/Beverage, Personal Care, Alcohol/Spirits, School & Office Supplies• Branding, shopper insights, multi-channel launches, acquisition/retention marketing, CRM/loyalty, digital enterprise transformation• Direct Response, DTC & retailFINANCIAL SERVICES (15 years)• Retail Banking• Private Wealth• Branding, campaign development, retail location launches, acquisition/retention/direct response marketing, CRM

Experience

1. Chief Strategy & Marketing Officer

   Renalytix

   Jan 2025 — Present · New York, NY, US

   Contribute to corporate vision and overall business strategy- Advance commercial strategy- Facilitate sales growth and revenue generation among existing healthcare partner accounts and new commercial accounts- Lead select strategy initiatives based on the prioritized needs of the company and its lifestage- Steer all brand and marketing, including corporate advertising, product marketing, promotional campaigns, content development, social, influencer/blog, and PR

Education

• Clark University

  BA, Economics

  1986 — 1990

Skills

• Marketing
• Traditional, Not Traditional Media Planning
• Idea Innovation
• Leadership
• Marketing Communications
• Business Development
• Digital Marketing
• Operations Management
• Public Speaking
• Direct/Database Marketing
• Brand Development
• Sales
• Management
• Analytics
• Business Strategy
• Sem
• Brand Management
• Integrated Digital Marketing
• Marketing Strategy
• Performance Culture
• Digital Strategy
• Private Equity
• Customer Centric Solutions
• Culture Change
• Direct Mail
• Strategic Leadership
• New Business Development
• Integrated Marketing
• Social Media
• Direct Marketing
• Strategy
• E-Commerce
• Roi Optimization
• Vision Planning
• Strategic Planning
• Integrated 360 Marketing
• Thought Leadership
• Customer Retention
• Advertising
• Development & Fundraising