Elise Norvelle

About Elise Norvelle

Communication is what makes us human and what makes great businesses work.I’m drawn to the places where people, processes, and ideas meet. My work focuses on helping teams explain complex offerings in a way decision makers understand and trust. Most of that happens through digital channels like paid search, the website, LinkedIn, and email.In my role on the leadership team at R-Path Automation, I help mid-sized organizations that are curious about automation but cautious about the hype. I translate technical capabilities into simple value stories, build campaigns that reflect real buyer behavior, and connect marketing closely with sales and delivery.I see marketing as puzzle solving. I enjoy taking scattered pieces, like a vague value proposition, a disconnected website, an unclear ICP, or a stalled campaign, and turning them into something that works for both the business and the buyer.If you’re working to make complex ideas easier to communicate, especially in the context of automation or B2B services, I’m always open to compare notes.

Experience

1. Digital Marketing Manager

   R-Path Automation

   Sep 2021 — Present · Charleston, SC, US

   At R-Path Automation, I own our marketing strategy across paid search, website, LinkedIn, and email. My focus is helping automation-curious business leaders discover a better way to work by creating campaigns that educate, influence, and convert.I work closely with sales, delivery, and leadership to ensure our messaging and digital touchpoints reflect how real people evaluate automation. This includes- Managing paid search programs that capture high-intent demand- Developing and maintaining website content for operations, innovation, quality, IT, and finance leaders- Building LinkedIn content and outreach systems that warm prospects and support sales conversations- Designing email campaigns and nurture flows that guide prospects from first touch to qualified meetingAs a member of the R-Path leadership team, I bring marketing data and prospect behavior insights into our planning conversations. I help the team understand what people are searching for, what messages resonate, and where demand is shifting so we can make smarter decisions about our go-to-market focus.My goal is simple: make it easy for the right people to find R-Path, understand our value, and take the next step when they are ready.

Education

• Clemson University

  Bachelor of Science, Marketing

  2008 — 2012

Skills

• Social Media Marketing
• B2b Marketing
• Blog Marketing
• Retail
• Customer Relations
• Marketing Strategy
• Social Media
• Customer Service
• Voice of the Customer
• Copywriting
• Marketing
• B2b Marketing Strategy
• Public Relations
• Online Marketing
• Crm Integration
• Marketing Communications
• Event Management
• Email Marketing
• Blogging
• Digital Marketing
• Budgets