Elise Kokonas
Director, Behavior Change Marketing at CVS Health
- Role
- Director, Behavior Change Marketing at CVS Health
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Elise Kokonas
Award-winning brand marketing professional who loves working with cross-functional teams to achieve ambitious business goals through a smart and engaging marketing strategy. Strong believer in a growth mindset.
Experience
Director, Behavior Change Marketing
Apr 2023 — Present
Lead end-to-end delivery of consumer engagement and product adoption campaigns as part of the Behavior Change marketing organization. Focused on driving better health outcomes and expanding access to care for Aetna members through effective marketing campaigns which leverage predictive models and advanced analytics in an agile environment.Manage a team of 7 direct reports as Ops Chapter Lead, providing ongoing training and professional development to standardize high quality, error-free campaign delivery while supporting team member career goals.
Education
Universidad Complutense de Madrid
Spanish
Marquette University
Bachelor of Arts - BA
Skills
- Editing
- Copywriting
- Sponsorship Activation
- Press Releases
- Account Management
- Branding & Identity
- Social Media
- Sports Marketing
- Advertising
- Public Speaking
- Blogging
- Public Relations
- Vendor Management
- Sponsorship Analysis
- Experiential Marketing
- Managing Project Budgets
- Marketing
- Sponsorship
- B2b Marketing
- Brand Development
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