Elise Sturgess
Marketing Strategy | Campaign Planning | Event Coordination
- Role
- Project Manager at DICK'S Sporting Goods
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Elise Sturgess
In my current role as Project Manager at DICK’s Sporting Goods, I serve as a trusted…
Experience
Project Manager
Nov 2020 — Present · Pittsburgh, PA, US
In my current role, I manage production projects relating to campaigns or promotions via direct mail, social (organic, paid, and vendor-funded), display, brand, and community marketing local and national activations. I work with cross-functional teams to ensure a continuous workflow and on-time delivery of projects and deliverables. I manage marketing collateral from campaign approval through release. Develop project scheduling, reporting, and tracking/documentation to mitigate as needed.A few key achievements include:• Delivered 1050 projects in 12 months (2022) across apparel, footwear and team sports categories.• Utilized Workfront PM tool to optimize campaign performance across licensed team sports (NFL, NBA, MLB), back-to-school, and men’s team sports product categories• Took a softline category from an outdated PM framework to become a fully Agile environment in < 90 days, providing real time performance data that helped leadership pivot (versus 30 day-waiting period with prior model).• Delivered channel-specific projects on-time (from as little as seven days for email to 90 days for organic social).
Education
University of Maryland College Park
Communications
West Virginia University
General Studies
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