Elise Potter
Engagement Manager @American Tire Distributors
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WORK HISTORY
Engagement Manager @American Tire Distributors
Establish an engagement communications content strategy and execution for corporate and distribution center associates partnership with peers, leadership teams, and stakeholders for organizational engagement initiatives to deepen company culture.• Strategize and execute special projects, such as senior and executive leadership messaging, creative projects, brand ambassadorship, community relations, event planning for signature causes, and problem-solving.• Measure and track the effectiveness of engagement initiatives, content and communications channels making recommendations to adjust as appropriate. • Continually raise the bar to develop and schedule annual engagement calendar and activities that effectively sup-port the people-first strategy.• Plan, edit and write content for a variety of internal communications mediums, such as a staff intranet, quarterly magazine, regular email bulletin and other ATD owned channels. • Identify and implement an appropriate mix of traditional and new media to influence positive audiences and drive communication across the organization. • Use social media, intranet and email to communicate with staff internally.• Lead engagement event planning, design and production within time limits and budget, including managing all project delivery elements.• Lead vendor selection and contract negotiation for all engagement vendors.
EDUCATION
The Pennsylvania State University
Bachelor's Degree
SKILLS
ABOUT ELISE POTTER
Human Resources | Corporate Communications
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