Élise Morel

Senior Seo Lead @Checkatrade

London, GB

Strategy & Leadership – Set SEO roadmap, align with business goals, lead cross-functional initiatives, and educate stakeholders.Technical SEO – Ensure crawlability, indexation, XML sitemap accuracy, structured data, redirects, and site performance (Core Web Vitals).Content & On-Page SEO – Drive frameworks for trades categories, cost guides, Trade Member Profile Pages; optimise meta titles/descriptions; create internal linking (footers, HTML sitemaps); and cover branded queries with dedicated pages.Local SEO – Grow visibility for “near me” queries and geo queries, expand TMP distribution, and maintain NAP consistency.Analytics & Reporting – Monitor rankings, traffic, and leads via Looker Studio/AccuRanker; track keyword categories; analyse orphaned page risks; and report on KPIs.Innovation & AI Search – Optimise for AI Overviews/SGE, explore AI-driven SEO tools (briefs, clustering, internal linking), and support new product initiatives with SEO input.Risk Management – QA site changes, migrations, and releases; prevent issues like orphaned TMPs, duplicate content, and index bloat.

EMWEB Ecole des Metiers du WEB

Web Page, Digital/Multimedia and Information Resources Design

ESMOD International

Bachelor's Degree, Fashion Merchandising