Elise McDonough

About Elise McDonough

Elise McDonough is a veteran of the cannabis industry and movement, with top-level experience as a culture creator, product innovator, brand builder, marketer, content producer, PR specialist and event coordinator. McDonough is the author of the \"Bong Appétit\" cookbook from Vice,\"The Official High Times Cannabis Cookbook\" and \"Marijuana for Everybody!\" Currently a Marketing Director at Grön, Elise is leading Digital Strategy and Field & Trade programs in Arizona, Illinois, Missouri, New Jersey, New York, Ohio and Oregon. As the brand expands into new markets, she is executing launch plans, coordinating advertising campaigns and deploying retail merchandising.As the Director of Marketing at binske, Elise was responsible for brand marketing in California, Colorado, Florida, Michigan, Nevada and Washington. She launched new product lines into expansion markets, including edibles, pre-rolls and live resin in WA, vapes in CA, solventless hash in CO and pre-rolls in MI.Previously, Elise launched the beverage brand Gem + Jane and managed Satori Confections while at CannaCraft, California\'s largest cannabis manufacturer. McDonough revitalized Satori Confections with a packaging redesign, as well as launched a new Peppermint product, complete with an omnichannel marketing campaign.Formerly a Product Specialist for Leafly and contributor to Vice, Cannabis Now, Green State and Sensi magazine, McDonough has been quoted in The New York Times, Vogue and Bon Appétit.As the first-ever Edibles Editor at High Times magazine and judge for world famous Cannabis Cup competitions from 20••••17, Elise dined upon the ganja-infused specialties of underground chefs, reviewed over 500 THC-infused products, and established a reputation as a thought leader and tastemaker. Elise has presented at numerous events including Star Chefs in NYC, Datassential’s Foodscape conference, Taste Talks in LA and as a Heinz \"Foodovator\" in Toronto.

Experience

1. Marketing Director

   Grön

   Jan 2024 — Present · Portland, OR, US

   Woman-owned edibles brand operating in Arizona, Illinois, Missouri, New Jersey, New York, Ohio, Oregon, and Canada. Executed brand launches in Ohio, New York, New Jersey and Illinois. New product launches including new Pearls and Mega flavors, \"Big Bar\" chocolate across all states.Digital Marketing: Directing all advertising via programmatic and social channels. Managing paid menu placements on Jane and Dutchie. Field Marketing Coordination: Directing brand ambassador teams in each market to plan, schedule and oversee instore and event marketing activations.Promotional Activities: Designing, implementing, and monitoring promotional campaigns both at retail locations and events.Retail Merchandising: Partnering with retail teams to deploy and track merchandising efforts, optimizing instore branding, improving share of voice and customer experiences.Brand Asset Distribution: Managing the distribution of digital and physical creative assets, ensuring they reach pertinent stakeholders across all markets while maintaining version control.Content Creation: Working with the brand team to develop engaging and informative content for the website, blog, social media, and other content marketing channels Grön leverages.Campaign Strategy & Implementation: Collaborate with leadership to develop and plan campaigns that amplify Grön’s global marketing and CSR (Corporate Social Responsibility) initiatives. Guide these campaigns from inception through to completion.Project Management: Oversee and coordinate marketing projects from inception to completion, ensuring they are delivered on time, within scope, and within budget.Team Management: Leading and mentoring a future team of marketing professionals, fostering a culture of collaboration and innovation at Grön.

Education

• School of Visual Arts

  Bachelor of Arts - BA, Graphic Design, Marketing and Advertising

Skills

• Wordpress
• Video
• Publications
• Graphic Design
• Branding & Identity
• New Media
• Publicity
• Social Networking
• Pre-Press
• Art Direction
• Newsletters
• Logo Design
• Copywriting
• Web Design
• Packaging
• Adobe Creative Suite
• Editing
• Advertising
• Corporate Identity
• Magazines
• Illustration
• Event Management
• Image Manipulation
• Collateral
• Event Design
• Publishing
• Event Planning
• Indesign
• Digital Photography
• Quarkxpress
• Photography
• Brand Development
• Books
• Book Design
• Typography
• Illustrator
• Photoshop
• Editorial
• Banners
• Brochures