Elise Anthony
Content Brand Strategist & Brand Storyteller
- Role
- Assistant Vice President of Content and Communications at GM Financial
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Elise Anthony
I activate a brand\'s vision into a community through strategic communications and creative storytelling. With 18 years of expertise in multimedia content development and corporate messaging, I create and integrate cross-functional communications and content that spark conversation and connect communities, with audience and business goals in mind. Specialties: Corporate Messaging Strategy, Development and Execution Branding, Communications, Marketing Multichannel Communications Strategy Buyer Persona and Customer Journey Mapping Content Marketing Strategy and Content Development Elevator Pitch Creation and Activation Creative Brand Storytelling Content and Branding Strategy Thought Leadership Content Development Sales Enablement Content Magazine Development and Execution Web, Social, and Collateral Integration Organizational Voice/Tone (Tonality) Strategy Social Media Strategy & Execution Editorial Strategy Integrated Content Campaigns Writing Editing
Experience
Assistant Vice President of Content and Communications
Jun 2016 — Present · Dallas-Fort Worth, TX, US
Education
The University of Texas at Arlington
Communications, Bachelor’s Degree, Journalism
1993 — 1995
Kilgore College
Associate's degree, Journalism
1991 — 1993
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