Elisa Pasculli
Communications Measurement & Intelligence International Markets Lead @Meta
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WORK HISTORY
Communications Measurement & Intelligence International Markets Lead @Meta
London, GB
Stepped into a newly created leadership role to holistically oversee CMT’s support model and strategic relationship with the International Pillar. Tasked with driving operational consistency and efficiency across all global regions (EMEA, LATAM, CA and APAC).Key Responsibilities & Achievements:Global Strategy & Governance: Architected a unified support model for the International Pillar, balancing regional priorities with global workstreams to ensure seamless service delivery across diverse markets.Operational Transformation: Scaled the data infrastructure and reporting suite for International regions, providing leadership with unprecedented visibility into performance and strategic thought partnership.Efficiency & Synergy: Optimized resource allocation in a high-growth, resource-constrained environment by identifying and implementing cross-regional synergies that reduced duplication of effort.Cross-Functional Leadership: Serve as the primary liaison between Central Measurement Team and International leadership, building on a foundation of successful 2025 initiatives that significantly improved the partnership with EMEA and LATAM.Infrastructure Scaling: Leveraging a background in global team leadership (formerly Google & DiDi) to professionalize the International support structure, rolling out dedicated tools and AI workflows to deliver insights to executive stakeholders.
EDUCATION
Stanford University
Stanford Continuing Studies, Project Management: An Introductory Hands-On Course
Stanford University
Stanford Continuing Studies, Design Thinking
Universidade Estadual Paulista Júlio de Mesquita Filho
Bacharelato em Comunicação Social - Relações Públicas, Comunicação
Stanford University
Navigate the Workplace: Managing Up, Down, and Across, Business, Management, Marketing, and Related Support Services
UFSCar - Alumni
Pós-graduação, Gestão Organizacional e de Pessoas
SKILLS
ABOUT ELISA PASCULLI
Communications Measurement & Insights | @ Meta | Former Google & DiDi
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