Elisa Hooper
Marketing leader | Hospitality | Customer LifeCycle | ROI | Field Marketing
- Role
- Senior Director, Center and Field Marketing at Bright Horizons
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Elisa Hooper
I’m a marketing leader who believes the best results come from aligned teams, clear communication, and shared purpose.With experience across both small and global organizations—many within the hospitality industry—I focus on solving complex problems, identifying growth opportunities, and building collaborative, high‑performing teams. I specialize in developing scalable processes, omni‑channel programs, and impactful event‑driven engagement through close cross‑functional collaboration. Known as a people‑first leader with an optimistic, solutions‑oriented mindset.Strategic Marketing | Digital Media | Field Marketing | Team Leadership | Project Management |Budget Management | CRM & Analytics (Salesforce, Google Analytics, Tableau)| CMS Platforms (Sitecore, Kentico)| Social Media | Event Marketing | Team Development | Relationship Management |
Experience
Senior Director, Center and Field Marketing
Sep 2024 — Present · Newton, MA, US
Lead the field marketing team in digital and in-person events and campaigns that drive awareness and registrants to Bright Horizon child care centers nationwide. Promote the benefits and innovation found in early education to working families and strive for marketing excellence in a fast growing global company.
Education
Kenyon College
BA, French/Art
1990 — 1995
Cornell University
IMHI MBA, Hospitality Management
2000 — 2002
Skills
- Online Advertising
- Online Travel
- Hospitality Management
- E-Commerce
- Leadership
- Hospitality Industry
- Hotel Management
- Hotels
- Management
- Resorts
- Tourism
- Social Media Marketing
- Marketing
- Marketing Strategy
- Hospitality
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