Elisa Dao
Marketing & Media Executive
- Role
- Senior Vice President Marketing at Sabio Holdings
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Elisa Dao
Motivated and driven Marketing executive with 18+ years advertising agency experience in Integrated & Digital Media for leading Fortune 500 brands. My experience spans strategy, negotiation, activation, and innovation across digital, mobile, social, search, and traditional media channels. My current role expands my expertise into Advertising Tech to drive and provide advanced streaming & measurement solutions for the industry. • Marketing: Website, Content, Sales Strategy, Product, Research, Competitive, Press, Media • GTM Planning: Branding, Entertainment, Retail/DTC, Emerging Media, Streaming, AdTech • Media Buying/Upfronts, Product/Market Positioning, Data Strategy, Budgeting/Forecasting • Advanced Analytics, Audience Measurement & Attribution • Executive Communication & Leadership, Critical Thinking, Collaborative, Creative, Visionary • Project Management, Business Development, Employee Coaching & Empowerment
Experience
Senior Vice President Marketing
Feb 2023 — Present · Los Angeles, CA, US
Lead marketing for Sabio Holdings\' App Science, Sabio, and Vidillion. Sabio is a technology provider in the high-growth advertising-supported video on demand and streaming space. Its cloud-based CTV/OTT technologies enable content creators\' distribution, monetization, and analytics while providing ROI validation for brands and agencies that sponsor them. The Sabio Holdings portfolio is comprised of the trusted and transparent content monetization platform Sabio DSP, its cutting edge, non-panel based, real-time measurement and attribution SAAS platform App Science® along with Vidillion, a pioneer in ad insertion cloud technologies.
Education
DePaul University
Bachelor of Science (B.S.), Double Emphasis: Management & Marketing
Loyola Marymount University
Master of Business Administration (MBA)
2015
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