Elisabetta Nardone

Head of Brand Marketing @Imperial Brands PLC

Bristol, GB
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WORK HISTORY

Apr 2024 — Present

Head of Brand Marketing @Imperial Brands PLC

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Bristol, GB

Translate consumer needs into relevant brand initiatives. Lead the brand strategy, positioning and brand growth and relevance across focus markets. Collaborate both with market and central functions to deliver end to end multi-market brands initiatives. from strategy, trough planning, to execution.

EDUCATION

2015 — 2017

Università Bocconi

General Management

2005 — 2008

Università Bocconi

General Management, Degree in General Management

2004 — 2005

Instituto Tecnológico Autónomo de México

Associate’s Degree, Business Administration and Management, General

2019 — 2020

ISDI

Master's degree, Digital

2006 — 2006

SGH Warsaw School of Economics

Bachelor’s Degree, Business Administration and Management, General

SKILLS

Trade MarketingSegmentationMarket PlanningFmcgMarketing ManagementMarket AnalysisMarketing ResearchInternational MarketingCompetitive AnalysisBrand ManagementMarketing StrategyCustomer InsightShopper MarketingBrand EquityKey Account Management

ABOUT ELISABETTA NARDONE

15 years of Experience in an FMCG Company working in a variety of role among Brand & Trade Marketing both in Group and Imperial key markets. Master in Digital Business Management at Isdi Business school and participation to ISDI accelerator programme Co-Lead member in the D&I Gender ERG group in Imperial Brands Mentor & Advisory member at Boost Abruzzo

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Elisabetta Nardone — Head of Brand Marketing at Imperial Brands PLC in Bristol, GB | Unifers