Elisabetta Andreoli
Head of Social @Gruppo Feltrinelli
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WORK HISTORY
Head of Social @Gruppo Feltrinelli
Milano, IT
I lead the definition and execution of the Group’s social content strategy (owned, paid and earned) across multiple business units (retail, publishing and education). My role sits at the intersection of brand strategy, content marketing and community building, with a strong focus on driving both brand positioning and measurable business outcomes.Beyond social media, I play a pivotal role in shaping integrated marketing projects that challenge traditional boundaries, connecting content strategy with wider brand, digital and retail initiatives. This encompasses collaborating closely with internal teams (marketing, e-commerce, product, CRM, PR) and external partners (agencies, creators, brands) to develop impactful partnerships and content collaborations that amplify reach and cultural resonance.
EDUCATION
Business School de Il Sole 24ORE
Post graduate master
Università degli Studi di Milano-Bicocca
Bachelor in Marketing
Liceo Don Gnocchi
High school certificate in Languages studies
SKILLS
ABOUT ELISABETTA ANDREOLI
15+ years in the making, I ran global business for the likes of Netflix, Campari, Lavazza and MSC Cruises.I’m a strategic brand marketer with integrated marketing, social media and communications experience. I’m passionate about digital, admiring the internet and social media’s ability to disrupt, democratize and empower.I thrive on creative and thought-provoking teams and environment. This allowed me to strengthen my greatest skill: being able to think creatively and consumers’ insights driven, but with a ROI focused mentality.I’m an effective communicator, using to drive my bosses insane with all sorts of unsolicited opinions :) And this is something I love to find in my colleagues: it usually means they care enough about the business to speak up trying to make a positive change. Strong problem solving and analytical skills. Fluent in verbal and written English. Good German knowledge.As an agency vet, I love to create beauty out of chaos.Specialties: Integrated marketing, Social media strategy, Content marketing, Campaigns\' Strategy Definition and Execution, Digital entertainment, Project Management, Digital marketing, Communication Strategy, B2C Marketing knowledge, Media strategy and planning, team management. Ability in translating business needs into marketing plans.
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