Elisabeth Woodard

About Elisabeth Woodard

Driven, detail-oriented and strategic senior marketing professional with over 15 years of…

Experience

1. Vice President of Marketing

   Purpose Brand

   Apr 2021 — Present · Chicago, IL, US

   The Center for Better AgingAccount lead overseeing all primary and secondary research, branding and marketing communications to support the newly HTC-funded center at St. Bernard Hospital to transform health outcomes and reduce disparities for older adults on the Southside.Chicago Police Department Account lead overseeing qualitative and quantitative research, creative development, strategy and media planning/buying to support officer recruitment to increase awareness and drive diverse applicants. Ventra (Chicago Transit Authority)Led strategic execution of all marketing communications, social media engagement and integrated campaigns like the Ventra Card on Apple/Google Pay and Regional Connect Pass.The Federal Aviation Administration (FAA)Managed the development and execution of print, digital and video communications to support FAA\'s environmental assessment of the upcoming $8.5 billion transformation of O\'Hare International Airport.Purpose BrandLead all new business development, including writing custom proposals and scope of work contracts, budget development and presentations. Additionally, I manage all cross-channel marketing materials.Additional Client Sampling: Center for Better Aging, Cooler Screens, Mansueto Ventures, GRIT, First Ascent, Leadership Greater Chicago, to name a few.

Education

• The University of Georgia

  ABJ, BS, Advertising, Psychology

  2001 — 2005

• Loyola University Chicago

  Certificate , Mini-MBA

  2019 — 2019

Skills

• Creative Strategy
• Leadership
• Marketing Communications
• Integrated Marketing
• Interactive Marketing
• Account Management
• B2b
• Marketing
• Social Media Marketing
• Advertising
• Direct Mail
• Media Planning
• Digital Marketing
• Digital Strategy
• Social Media
• Creative Direction