Elisabeth Osmeloski
Co-owner, Managing Partner & CMO @Scion Cider
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WORK HISTORY
Co-owner, Managing Partner & CMO @Scion Cider
Co-owner of Scion Cider, a cider focused bar & small batch production facility in the Central 9th district of downtown Salt Lake City, Utah, featuring 20 rotating taps of craft cider on draft from 4.5% to 13% ABV; plus an ever changing, wide selection of traditional and modern, innovative ciders in cans and bottles from small producers across the US, the UK, France, Spain & around the world- Oversaw development of brand identity, color palette & brand asset guidelines- Managing creative development process (photography, video), for marketing and social media content strategy, organic and paid promotions- Leading PR & media relations, securing earned media in local publications, industry podcasts and national trade press- Executing digital, print & OOH media buying strategy- Developing loyalty programs, SMS & email marketing to drive repeat customers and increased LTV- Creating community partnerships and managing key relationships with local businesses, vendors and government officials- Building branded merchandise line of clothing & accessories for on-site and e-commerce based retail.
EDUCATION
Project Management Institute
Certified Associate in Project Management (CAPM) / PMP , Project Management
University of Massachusetts Amherst
Bachelor of Business Administration - BBA, Marketing
ABOUT ELISABETH OSMELOSKI
Open to Fractional CMO positions, independent contributor roles, board advisory positions or consulting projects within digital media & marketing technology, retail / CPG and B2C / DTC brand marketing. I\'m a creative brand marketer, project manager & experienced editorial content creator who thrives at the intersection of digital content production, brand marketing strategy and experiential events, leveraging my extensive understanding of marketing technology and operations - SEO, SEM, Paid Social, Marketing Automation / Email, Analytics to complement offline marketing & PR / media campaigns. A bona fide media monger, I\'m perpetually fascinated by the business of sports, entertainment, lifestyle and technology media, and how audiences connect with multimedia content and lifestyle brands across digital platforms. Thinking strategically about crafting authentic and engaging content is what gets me out of bed in the morning, and keeps me up late at night. Strategic planning, problem solving, putting together all the pieces of brand story to create integrated campaigns using digital channels and traditional media to execute a product marketing strategy is what drives me daily. Over the course of my career, I\'ve had the good fortune of building relationships with Olympians, NFL MVPs and Super Bowl champions, technology and marketing leaders, reality show contestants, local and national media influencers to generate brand awareness and drive revenue through creative project plans, marketing communications, digital and traditional PR & media relations. My event portfolio includes live production for audiences ranging from 250 to attendees, overseeing creative direction and run of show, sourcing speakers and entertainment talent, executing sponsorships and brand activations, creatively budgeting to successfully do more with less on multiple occasions, while ensuring timely project delivery and exceeding expectations. A natural connector, collaborative teammate and highly effective independent contributor, I\'m seeking the next big challenge. Always striving to be an empathic leader and trusted professional partner to those I work with. Experience within B2B tech media / SaaS industry, B2C / DTC brands in Travel & Luxury Hospitality, Wine & Spirits, Fitness / Recreation, Automotive, Apparel & Lifestyle / CPG brands. Platforms / Tools: Google Analytics Google Search Console Google Publisher Google Suite Microsoft Suite WordPress Marketo Klaviyo MailChimp HubSpot Gleam.io Facebook Ads Instagram Ads Twitter Ads Pinterest ASANA SEMrush Moz
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